Online grocery is a massive, fast-growing market. According to our estimates, the US online grocery marketplace will grow 20% to $24 billion next year and will rank as one of the fastest-growing categories online.
Future growth will be driven by young, affluent and urban households that are looking for value and convenience. Data from our Fall 2019 Local Search Report™, shows that 57% of Millennials and 37% of Gen Z have tried purchasing groceries online. When asked what drives them to buy groceries online, 57% stated it saves them time, followed by 50%, saying it is more convenient than shopping in-store.
Industry leaders are expecting the trend to continue as [...]
Sixty-nine percent of Millennials, age 23 to 38, have tried voice-based search on a mobile device according to our latest wave of the Voice Assistant Monitor™. This is up 15% from prior-year results. Of the Millennials that do use voice-based search, 74% do so weekly. The top activities continue to be related to finding general information. They include looking up general information (53%), finding weather information (43%), and providing instructions on how to do something (30%).
Even though finding general information remains the top function, many Millennials are starting to use voice-based search for commerce-related activities. Thirty-three percent use it to find [...]
Thanks to mobile devices, on-the-go shoppers have access to information when and where they need it. Today, 89% of adults have access to a mobile device, and many are being used in-store while shopping.
In our latest wave of the Mobile Technology Monitor™, we examined how often adults use mobile devices in-store while shopping for a product or service. According to the results, 45% of adults use mobile devices in-store often, or every time they shop. This kind of behavior is even more prevalent among females and individuals that fall in the Millennial (23-38) or Gen X (39-54) generational categories.
Price Lookup and Finding Deals [...]