According to recently released data from our Consumer Technology Monitor™, 50% of US households with broadband access, now have Smart TVs. This number is up 8.6% from the previous year and 45% over the past five years. As one would expect, Millennial households are the top adopters at 59%, followed by Gen X homes at 49%, and Boomers & Seniors at 35%.
When asked about usage, 80% stated they are accessing internet services more often then they have in the past. Specifically, there has been a significant increase in viewing streaming-based services like Netflix, Hulu, Amazon Prime and others. Over the past three years, there has been a 65% increase in the [...]
Thanks to mobile devices, on-the-go shoppers have access to information when and where they need it. Today, 89% of adults have access to a mobile device, and many are being used in-store while shopping.
In our latest wave of the Mobile Technology Monitor™, we examined how often adults use mobile devices in-store while shopping for a product or service. According to the results, 45% of adults use mobile devices in-store often, or every time they shop. This kind of behavior is even more prevalent among females and individuals that fall in the Millennial (23-38) or Gen X (39-54) generational categories.
Price Lookup and Finding Deals [...]