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Posts Tagged ‘Social Commerce’
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February 16, 2021

US Social Buyers

This is a forecast for social buyers in the US.
 
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February 16, 2021

US Social Commerce Sales

This is a forecast for social commerce in the US.
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September 23, 2019

Social Commerce- The Next Big Thing

Nearly a decade ago, the idea of social commerce was gaining traction. The concept was simple- people would use social media directly to purchase product or services. The assumption was the path to purchase was linear and interacting with a Brand would lead directly to a purchase. However, it never panned out. The path to purchase isn’t linear. Consumers get information from a number of sources prior to making a decision, and early on, Brand messages were often fragmented and lacked immediate action.

With the rise of visual-based platforms like Pinterest, Instagram, and Snapchat, things started to improve. These new platforms curated content in forms that provide a more [...]

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