According to our recent Local Pulse Report™, 35% of US small businesses plan to increase investments in technology over the next twelve months. Up 17% from 2019, business owners plan more investments in cloud-based software to help manage various aspects of their businesses, customer relationship management tools, and online scheduling systems.
When asked about the main drivers for the increase in investments, 55% of business owners stated they want to upgrade their technology to save time, followed by 40% to increase capabilities, and 28% to reduce overall costs.
The study also revealed that businesses that have already invested in technology are more willing to spend [...]
It’s hard to resist something that is free. This is the case with small business owners. Data from our Local Pulse Survey™ shows that “Freemium” services are critical in the buying process. When asked what would drive a business owner to try a new product or service, 50% of business owners stated being able to try it for free was the biggest driver.
This “freemium” business model has become the go-to strategy for many companies in the Software-as-a-Service (Saas) space. When executed the right way, the business model can drive revenue, with limited sales costs. Using the “freemium” model overcomes the initial user resistance to paying for a [...]
Small and medium sized businesses continue to move more of their business functions to cloud-based services. Data from our recent Local Pulse Report™, shows a 180% increase in the usage of cloud-based technology over the past 3 years. Today, 42% of small businesses use at least one cloud-based service to help manage their business. This trend isn’t going to stop either. Thirty percent of businesses plan to invest more money in cloud-based tools over the next twelve months.
Software as a service — or SaaS — remains the largest segment of the cloud market, with revenue expected to grow 16 percent to reach $85 billion in [...]