The Local Search Report™ is an overarching syndicated research program that monitors the path-to-purchase process for consumers. It consists of two main waves of research, conducted annually, and a series of individual waves that focus on specific topics. Together, these studies monitor the technology, media usage, and experiences consumers have or are influenced by during the shopping process. The Technology Benchmark is part of this program.

Data from this tracker is from our most recent Technology Benchmark wave. For each wave, at least 1,000 adults are surveyed. Generally, we publish one year’s worth of data to the public for selected topics. Additional data is available to members depending on their membership levels.