The Local Pulse Report™ is a syndicated research program that monitors how small and medium-sized businesses (SMBs) are marketing their businesses, the technology they are using, their future expectations, what they want out of marketing service providers, and it explores the behaviors/trends that are influencing their decisions as business owners.
Data from this tracker is from our most recent quarterly Local Pulse Report™. Each quarter, at least 1,000 small business owners/decision-makers are surveyed and asked to rate their outlook on several areas. The ratings are on a scale of 1 to 100, with 1 being very low/pessimistic and 100 being very high/optimistic.