Voice Assistant Monitor™

The latest in voice technology trends.  

Program Details

The Voice Assistant Monitor™ is an ongoing syndicated study that tracks the adoption of voice-based technology, including voice assistants, chatbots, conversational AI, and natural language processing. These studies track the most common devices such as Apple’s Siri, Microsoft’s Cortana, Amazon’s Alexa, and others.

Play Video

Get a comprehensive view of the voice technology marketplace.

User Profiles

Provides detailed demographic profiles of voice technology users. Base demographic data include age, income, gender, ethnicity, education, employment status, marital status, children in household, residential status, years at residence, and geographic location.

Activities & Usage

Trends frequency of usage, types of activities, devices used, number of devices used, satisfaction levels, what would get non-users to try the technology, and reasons for not using voice technology.

Product Enhancements

This data highlights product deficiencies in functionality. Data is provided in aggregate and by brands. 

Pricing Expectations

We utilize the Van Westendorp method to identify critical psychological price points to understand how much consumers are willing to pay for a voice-based technology product. This helps to ensure your product won’t be perceived as low quality or overpriced.

Buyer Profiles

This data identifies the profile of buyers over the next quarter. Similar to the user profile data, it provides robust details on who plans on purchasing a device and why they plan to do it.

Brand CX Scores

It measures how successfully a company delivers customer experiences (CX) that create and sustain loyalty. It is based on net satisfaction scores of the overall experience with the device, the ease of use, and the device’s ability to meet user expectations. The top brands are tracked.


The Voice Assistant Monitor™ has been providing insights to executives, senior leaders, and marketers for over ten years.

0 +
Years of research
0 +
Users surveyed annually

Tap into the benefits of having access to consumer insights and trends.

Optimize your plans

Align your services with unmet market needs and forecast sales based on data trends and projections.

Target the right customers

Identify the groups that are most likely to generate a positive ROI.

Anticipate changes

Identify and understand future outcomes and target accordingly based on key attributes or behaviors.

Deliver higher profits

Utilize data driven insights to deliver higher returns.

Connect with us to learn more

Do you have a question you would like to ask us or would you like to set up a consultation?

By clicking you accept the terms of service and the privacy policy.