According to our latest gaming research, video game engagement in the U.S. is up in terms of the number of participants, time spent on gaming, and dollars spent.
U.S. digital ad spending has been growing at a double-digit rate for years. However, with the COVID-19 crisis, that has changed. According to our recent advertising forecast, we expect a 1.7% increase in U.S. digital ad investment this year to $132.4 billion.
We’ve been monitoring consumer sentiment during the COVID-19 crisis for four months now. Our most recent wave was completed last week. Below are three key highlights:
Data from our 2020 Local Search Report™ shows that the majority of Gen Zers prefer DoorDash over other popular food delivery services.
The number of businesses extremely concerned about their long-term sustainability increase by 150% over 60 days between surveys. In April, one out of four businesses were extremely concerned about the long-term sustainability of their business.
This chart is from our most recent Local Pulse Report™. It highlights how small business owners feel the economic conditions will change over the next 12 months.