About Us
We are a leading digital marketing research and customer engagement consulting firm.
Who we are
With clients spanning leading national brands as well as publishers and agencies serving the small business community, we pair proprietary market research services and data analytics tools with time-tested business insights and methodologies to help organizations measurably improve customer experience, loyalty, and sales results.
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We tailor our services to a variety of organizations based on their needs.
Corporations
Our corporate clients tend to have internal resources that will utilize our services to help deliver on internal projects/goals. We conduct traditional market research & analytical projects, provide content through our Insights Datahub™, and provide advisory services.
Agency, Publishers & Associations
Our agency, publisher, & association clients tend to have limited resources and will look for us to provide more support. They take advantage of custom research projects, data & advisory services, and outsourced services.
Small Business
Our small business clients don’t have any or very limited internal resources. We have developed affordable solutions specific to this segment of the market. They include market assessments, business plan development, and competitive analysis.
Working with us provides several advantages.
Flexible solutions
All our services are tailored to our client's needs. We don't add unnecessary things to the project.
Experienced and knowledgeable staff
All our analysts have either worked in research, sales and marketing, account management or product management. They have over 10 years of experience converting data into actionable insights, marketing content and sales materials.
Cost effective offerings
Many analyst firms rely on a single annual survey to guide their forecasts and advice, and they must rely on outside research companies for original research. We are a market research firm and an experienced analyst firm this allows us to offer services at a more cost effective rate compared to others.
We have been delivering insights to clients for over 10 years.
Highlights of our history
2020
Thrive Analytics introduces the Insights Datahub™. A content management engine that provides data and insights from across the industry.
2016
Launched a syndicated study that tracks the usage of Virtual & Augmented Reality technology. This study has evolved into The Virtual Reality Monitor™.
2011
Launched the Local Search Report™ and the Voice Assistant Monitor™. These are a series of reports and insights generated from an ongoing survey of shoppers and adults.
2010
Launched the Local Pulse Report™. These are a series of reports and insights generated from an ongoing survey of small and medium-sized businesses (SMBs).
Launched a partner panel network called the Connected Experience Panel™ that reaches over 30 million people in 50 countries and 300,000 small to medium-sized businesses in the United States.
2009
Thrive Analytics was founded as a private organization with the goal to provide the local marketplace with better insights into consumer and small business trends.
See our latest mentions in the news.
Media Mentions
2022
FEBRUARY 2022
- Insideradio- Small Businesses, While Challenged, Should ‘Continue The Momentum’ In 2022.
- Media Post- SMBs are optimistic despite daunting issues
- Digital Information- Small businesses are feeling optimistic despite challenges they are facing from the pandemic
2021
OCTOBER 2021
AUGUST 2021
- eMarketer- Mcommerce Forecast 2021 Report
JULY 2021
JUNE 2021
APRIL 2021
- Game Industry News- New Study Reveals 23 Percent of U.S. Adults Have Tried Virtual Reality
- eMarketer- US Virtual and Augmented Reality Users 2021: XR Use Expands Beyond Fun and Games
- eMarketer- Snap’s rumored AR glasses could breath new life into its unspectacular hardware past
MARCH 2021
- Enterprise Times- Research says 29% of US adults used Augmented Reality
- Street Insider- New Study Reveals 29 Percent of U.S. Adults Have Used Augmented Reality
- eMarketer- How 5G Will Change Retail
- MarketWatch- Small Businesses Are Optimistic About Moving Past COVID-19 Challenges
- CMS Wire- Microsoft Mesh Aims to Make Mixed Reality Mainstream
JANUARY 2021
2020
DECEMBER 2020
- eMarketer- iPhone 12 will supercharge mobile AR in 2021
OCTOBER 2020
- AR Intelligence- AR Usage & Consumer Attitudes, Wave III
SEPTEMBER 2020
- AR Intelligence- VR Usage & Consumer Attitudes, Wave IV
AUGUST 2020
- eMarketer- Augmented Reality in Social Media
JULY 2020
- AR Insider- How Often Do Consumers Use Mobile AR?
JUNE 2020
MAY 2020
- GRIT Daily- Oculus Quest Store Hits Its Stride
- AR Insider- ARtillery Briefs: How Do Consumers Really Feel About VR?
- AR Insider- How Often Do VR Users Engage?
- AR Insider- New Report: 19% of U.S. Adults Have Tried VR
FEBRUARY 2020
JANUARY 2020
- Arkansas Business.com- New Year, New Marketing Trends
2019
OCTOBER 2019
- Search Engine Land- Study: Killing ‘review gating’ doesn’t hurt scores and grows overall volume
JULY 2019
- AR Insider- Where Are We in AR’s Lifecycle?
- AR Insider- Which VR Headsets Have the Highest User Satisfaction?
- Benzinga- The Sharing Economy User Base Continues to Grow, Thrive Analytics Study Finds
JUNE 2019
- Display Daily- The VR / AR Market Growth – I am Still Not Convinced
MAY 2019
- AR Insider- How Much Will Consumers Pay for AR?
- Street Fight- Visual Search and Local: A Match Made in Mountain View
- Entrepreneur- 4 Major Marketing Trends for 2020 and Beyond
- AR Insider- How Satisfied are Mobile AR Users?
- Washington Post- US Augmented Reality Users
APRIL 2019
- VR/AR Association- AR Usage and Consumer Attitudes
- AR Insider- 22% of U.S. Adults Use Mobile AR
- AR Insider- AR Briefs, Episode 25: Consumer AR Survey Results
MARCH 2019
- Media Post- Magic Leap One Headset Heading To ATT Stores
- AR Insider- Data Point of the Week: Positive Signs for Oculus Go
- Thrive Global- Do you really need augmented reality for your brand?
- B2SMBI- How SMB Brand Confidence Impacts Your Results
FEBRUARY 2019
- AR Insider- Will ‘Try Before You Buy’ Boost AR Commerce?
- AR Insider- What Factors Are Driving Social AR?
JANUARY 2019
- International Business Times- Businesses Remain Optimistic About 2019, Despite Market Uncertainty, Thrive Analytics Study Finds
2018
DECEMBER 2018
OCTOBER 2018
- Contracting Business- ServiceTitan Hosts 2-Day User Conference
SEPTEMBER 2018
- ContractorMag- Home Service Industry Leaders Prepare for the Future at Pantheon 2018
- PRNewswire- Home Service Industry Leaders Prepare for the Future at Pantheon 2018
JULY 2018
- Media Post- Virtual Reality Waits For Consumers To Try It
- StreetFight- How AR Will Fundamentally Change Search, Participating in an ‘Internet of Places’
JUNE 2018
- WPMediaInsights- Methods used to measure the effectiveness of their marketing efforts according to US SMBs.
- Media Post- Augmented Reality Meets Revenue Reality
MAY 2018
- StreetFight- Who’s Using Local AR? And How Often?
APRIL 2018
- AR Insider- What Types of AR Apps Get the Most Traction?
- Media Post- 32% Have Tried Augmented Reality, 55% Don’t Plan To
- eMarketer- Why Isn’t Everyone Living in an AR/VR World?
- Media Shift- 10 Advantages That Small Publishers Have Over Tech Giants in Selling Ads
- AR Insider- How Do Consumers Really Feel About AR?
FEBRUARY 2018
JANUARY 2018
- Business Insider- SMALL BUSINESSES ARE OPTIMISTIC ABOUT 2018
2017
NOVEMBER 2017
- Artillry- The Dynamics of Aggressive VR Pricing
OCTOBER 2017
SEPTEMBER 2017
- ARtillry-Gear VR and PSVR Lead VR Market Share
- Media Post- Virtual Reality Users Want More, Better Content
- mHealth Watch- New Report Examines Consumer Sentiments on Virtual Reality
- Mobile Marketing Watch- Virtual Reality: Red Hot But How Do Consumers Feel?
AUGUST 2017
MAY 2017
- Yahoo Finance- Thrive Analytics Expands Research Services for the Virtual and Augmented Reality Technology Business Segment
- eMarketer- Cost Isn’t the Only Reason People Aren’t Buying VR Headsets
- TNW- Local digital marketing is more important than ever
- Business Insider- The number of people who plan on buying a VR headset is still very low
- Wall Street Journal-VR Headsets Get Stuck on Shelves
- DVM 360- Shouting into the void: How voice search is changing the way pet owners find veterinarians
- Consumer Affairs- Consumers are cool to virtual reality gear
APRIL 2017
- B2C- “Siri, Can You Hear Me?”: The Rise of Voice Search
- YP- How to Lose a Customer in 10 (or So) Days
March 2017
- Huffington Post- 4 Local Advertising Trends You Should Know
- The American Genius- Small businesses pouring more cash into their digital marketing budgets
- eMarketer- Small Businesses Shift Marketing Spend to Digital
February 2017
January 2017
- Search Marketing Daily- SMB Challenges Prompt Local Search Association To Launch Certification Program
- IT Business Net- Mobile Devices Drive Local Search in Canada
- iPhone Canada- Mobile Search Becomes the Method of Choice for Canadians
- Yahoo Finance- Mobile Devices Drive Local Search in Canada
2016
December 2016
- Merca2.0- What are the reasons why users do not join a digital community?
- Marketing Land- Report: 2.5 million US businesses buying Facebook ads, spending $1,500 per year
November 2016
October 2016
- Media Post- Brand Web Sites Still Lack Mobile Readiness
- Bulldog Reporter- The Why Before the Buy: Study Reveals New Insights on Consumer Behavior and Local Business Impact
- GeoMarketing- How Location Presence Management Answers The ‘Why’ Before The ‘Buy’
- Marketing Land- Research: location a primary buying consideration for 43 percent of consumers
- Street Fight- How Location Data Influences Consumer Buying Decisions
- Business Wire- The Why Before the Buy Offers Insights on Consumer Behavior and Local Business Impact
- Marketing Land- Report: on average day, nearly 40 percent of searchers use only smartphones
September 2016
- Search Engine Land- Google: Search the primary and most often used mobile shopping tool
- Media Post- Boomers Defy Stereotypes, Especially When It Comes To Tech
August 2016
- Marketing Land- Think smartphones are just about the bottom of the funnel? Think again.
- Search Engine Land- Survey: Local search marketing top channel for SMBs, but many not tracking ROI
July 2016
- LSA Insider- Survey: 76% of SMBs Do Local Search but 44% Don’t Track ROI
- Business Wire- Knowles Launches the Most Advanced Audio Solution for Hearables and Premium Earphones
June 2016
- Search Engine Watch- What does Meeker’s Internet Trends report tell us about voice search?
- Media Post- Mary Meeker: Voice Technology ‘A New Paradigm’ For Search
- Forbes- Five Highlights From Mary Meeker’s 2016 Internet Trends Report
- recode- Mary Meeker: Voice and image searches are going to make up at least half of all searches by 2020
- recode- Digital assistants will drive voice-based computing into a new age
May 2016
- LSA Insider- Is SMB Churn Really an Issue of Expectations Setting by Sales Reps?
- LSA Insider- Understanding the Path-To-Purchase Just Got a Little Easier
April 2016
- Marketing Land- Survey finds most SMB advertisers on Facebook spend less than $50 per month
- Search Engine Land- The complicated local path to purchase: 7 marketing tasks to do yourself and 7 to outsource
February 2016
- Search Engine Land- The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search
- GeoMarketing- SMBs Love Social Media, But That Love Still Doesn’t Include Social Ads
- Street Fight- Survey: SMBs Beefing Up Local Marketing – And Favoring Free Social Over Websites
- LSA Insider- Facebook, SMBs & Self-Service: Just a Matter of Time or Wishful Thinking?
- Local Search Association- Data: 19% of SMBs Have Paid for Social Media Advertising
- Advertising Specialty Institute- Small-Business Marketing Budgets Continue to Rise
- Media Post- Small-To-Medium Businesses Need Mobile, But Most Don’t Optimize
- SYS-Con Media- 2016 Local Pulse Report™ Shows SMB Marketing Budgets Continue to Rise with a Strong Focus on Digital Media
- Ad Week- 9 Eye-Opening Digital Marketing Stats From the Past Week
- Marketing Land- Survey: SMBs Boosting Digital Media Spend Because Of Competition, Not ROI
- Yahoo Finance- 2016 Local Pulse Report™ Shows SMB Marketing Budgets Continue to Rise with a Strong Focus on Digital Media
- Business.com- Mobile First: 4 Must-Know Marketing Trends for Small Business
- LSA Insider- The ROI Paradox: SMBs Will Churn Without It but 74% Don’t Measure
January 2016
- Search Engine Land- 10 Ways To Simplify Your Local Marketing Strategy In 2016
2015
December 2015
- Search Engine Land- Stop Using Desktop Conversions For Mobile Search: 6 Strategies To Help Drive Mobile Calls
- LSA Insider- Growing Percentage of SMBs to Increase Mobile Spend
- CUInsight- Trust is key to success in mobile banking marketplace
November 2015
- LSA Insider- Mobile “Fanatics” More Engaged with Mobile Devices than “Standard” Users
- Screenwerk- For Most SMBs Customer Service Matters More than Ad Performance
- Screenwerk- Many Digital Marketers Seem Just As Confused, Overwhelmed As SMBs
October 2015
- Search Engine Land- 5 Observations From Local Search & Marketing Practices That Reveal Opportunities For Improvement
- Street Fight- Report: Getting the Most out of Hyperlocal Social Media Marketing
- Street Fight- 6 Strategies for Improving Email Pitches to SMBs
- Street Fight- SMBs and Self-Service: Are We There Yet?
September 2015
- Baystreet.ca- SITO: An Emerging Player in the Fast Growing Mobile Ad Industry
- Street Fight- Report: Breaking into the Inbox with Successful Pitches to Local Merchants
- Street Fight- Better Use of Data Could Dramatically Alter Local Digital Sales
- LSA Insider- 76% of SMBs Prefer Working with 1 Marketing Provider
August 2015
- Street Fight- INFOGRAPHIC: The Complex SMB Marketing Ecosystem
July 2015
- Business 2 Community- SMBs Seeing More Success With Websites Over Other Channels
- Street Fight- Why Selling to Partners and Resellers Is Never a Straight Path
- Faribault Daily News- The business of business to business
June 2015
- Media Post- SMBs Want Digital Marketing Vendors Who Understand Their Organization Goals
- Local Search Association- Data: Established SMBs Use Offline, Digital Equally, “Young” SMBs Choose Digital
May 2015
- eMarketer- Want SMBs’ Business? Here’s What They Look For
- All Business Experts- Don’t Be a Social Media Marketing Dropout
- Search Engine Land- Search: The Best Way To Win An SMB’s Heart
- Search Engine Land- For Task Completion, Cortana Now Integrates More Deeply With Apps
April 2015
- WebProNews- Is Facebook More Small Business-Friendly Than You Thought?
- RIS News- Retailers Enter New Era of Mobile-Focused Consumer Engagement
- Marketing Land- Mobile Fanatics: Where Social, Video And Calls Intersect
- NativeMobile.com- Small Business Prospects Are Positive for 2015
- WebProNews- SMBs Don’t Have Time For Effective Online Marketing
- Credit Union Times- Trust is Key in Mobile Banking
- eMarketer- Small Businesses Are So-So About Social
- eMarketer- SMBs Put Their Money Where Success Is: Websites
- Payments.com- SMBS SAY WEBSITES BEST MARKETING TOOL
- eMarketer- Are Starbucks Fans Energetic About Mobile Ordering?
March 2015
- Bulldog Reporter- Small Businesses Struggle to Keep Pace with Digital Marketing- 77% Feel They Lack the Time or Knowledge…
- Promotion World- Small Businesses Struggle to Keep Pace with Digital Marketing
- Search Engine Land- Report: Microsoft’s Cortana Coming To iOS, Android This Fall
- Search Engine Land- Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs
- The Street- Shoppers Still Haven’t Warmed to Making Mobile Purchases
- Search Engine Land- Understanding & Leveraging Search By Voice: Up Close @SMX
- Search Engine Land- 10 Trends & Tips To Consider In Creating A Winning Mobile Strategy For Local Search & Marketing
February 2015
- Business 2 Community- Digital Wallet: The Future of Pay, and Why You Should Care
- Search Engine Land- Location Based Geo-Targeting Boosts Paid Search Ad Performance…Or Does It?
January 2015
2014
December 2014
- Yahoo Tech- How Companies Will Make You Want a Mobile Wallet in 2015
- Local Search Association- SMB Churn and the Potential Return of ‘Guaranteed Clicks’
- Street Fight- 5 Keys to Small Business Success From 2014
- Street Fight- The Year in Local Search: A Timeline of the Top Stories of 2014
- Local Search Association- It’s 2015, Why Are We Still Talking about SMB Websites?
- Vertical Systems Retailers- SMBs Should Jump On The Mobile Payments Train in 2015
- Street Fight- Street Fight Daily
- Marketing Land- SMBs Should Jump On The Mobile Payments Train In 2015
- Seeking Alpha- PayPal Can Improve After Separating From eBay
November 2014
- Cloud Computing Magazine- Cash, credit card use slowing disappearing as digital wallets grow
- Dayton Daily News- Cash, credit card use slowly disappearing
- Payments.com- WHY DON’T MORE CONSUMERS USE APPLE’S PASSBOOK?
- eMarketer- Personal Assistants are at Mobile Users’ Service
- eMarketer-Adult Millennials as Consumers: Sifting Through the Contradictions in Their Shopping Behavior
October 2014
- Street Fight- Six Tools SMBs Can Use to Push Mobile Ads
- Payments.com- APPLE PAY BY THE NUMBERS
- Search Engine Land- 10 Trends In Local Media That Every Marketer Must Know
- Payments.com- DO PEOPLE REALLY USE APPLE PASSBOOK?
- The Street.com- As Apple Pay Gets Ready to Launch, Who Actually Uses Apple’s Passbook?
- Castleford Media- VIDEO: Why Google Wallet won’t be coming to Australia
- eMarketer- Do people actually use Apple Passbook?
- eMarketer- US Mobile Payments 2014: Updated Forecast and Key Trends Driving Growth
- StreetInsider.com- Prentice Capital Management’s Zimmerman Believes ApplePay Will Accelerate Mobile Payment Adoption
- eMarketer- Adult Millennials as Consumers: Sifting Through the Contradictions in Their Shopping Behavior
- StreetInsider.com- Usage of Personal Assistants like Apple’s Siri Has Nearly Doubled in the Past 12 Months
September 2014
- Wall Street Journal- Digital Wallets for a Digital World – the Players and the Concerns for Consumer Adoption
- Marketing Land- Will Apple Payments Resurrect Google Wallet?
- INC.- The Electronic Wallet’s Biggest (and Best) Hope? Apple’s iPhone 6
- Digital Commerce- Spotlight on Digital Commerce in Retail in the US
- CNN Wire- The end of wallets? Apple has a new way to pay
- Federal Reserve Bank of Kansas City- “Smart” Retail Payments Developments Five Hot Spots to Watch
- NerdWallet Finance- 5 Things to Look for Inside an Apple iPhone Digital Wallet
- CovalentWorks- Why Omnichannel Matters to Small Businesses
- North Carolina Journal of Law & Technology- Apple Pay: Is It Worth the Risk of Giving up Your Wallet?
- eMarketer- Holiday Shopping Preview: Ecommerce Grows as Brick-and-Mortar Stores Embrace Digital
- Seeking Alpha- Why Apple’s New Mobile Payment Solution Will Not Affect PayPal
- CMO.com- Consumers Slow To ‘Carry’ Digital Wallets
- Guru Focus- An Apple Pay Keeps The Hacker Away
- CNN Money- Apple’s plan to change how you pay for everything
August 2014
- Wall Street Journal- Digital Wallets for a Digital World – the Players and the Concerns for Consumer Adoption
- Investor Ideas- Tech Alert: Digital Wallets for a Digital World – The Players and the Concerns for Consumer Adoption
- Wall Street CheatSheet- Here Comes the First iPhone Wallet
- Market Watch- Digital Wallet Choices; PayPal, Google Wallet, Apple Passbook – and Now Wocket Smart Wallet : Who Addresses Issues of Security?
- eWeek- Digital Wallet Awareness High, Despite Low Consumer Adoption
- The Street- Only 7% Use Our Digital Wallets for Day to Day Transactions
- INC.- Why Amazon, Google and Apple Haven’t Been Able to Crack the Code of Digital Wallets
- Wall Street Journal Blog- A Small Business, With a $250,000 a Month Facebook Ad Habit
- Wall Street Journal- Facebook Ads Become ‘Costlier’ Choice for Small Businesses
- Marketing Charts- Who’s using Digital Wallets?
- PR Newswire- Digital Wallets for a Digital World – the Players and the Concerns for Consumer Adoption
- Mobile Future Institute- Stats, Stats, & Stats: Mobile by the Percentages
- Main Street.com- We’re Not Even Using PayPal: Only 7% Use Digital Wallets Daily
- Wall Street CheatSheet- Will Apple’s iPhone 6 Finally Make Digital Wallets Popular?
July 2014
- Mobile Marketer- Apple Passbook used more frequently than other digital wallets: report
- Street Fight- Study: The Problem With Mobile Payments Isn’t Awareness – It’s Utility
- Mobile Payments Today- Consumers recognize mobile wallets, but security concerns prevent widespread use
- CMO.com- 78% Aware Of Mobile Wallets, 32% Use Them
- Smart Brief- Apple Passbook tops survey on frequent digital-wallet use
- Media Post Mobile Marketing- 78% Aware of Mobile Wallets, 32% Use Them
- Media Post mCommerce- 78% Aware of Mobile Wallets, 32% Use Them
- Payment Source- Many Consumers Aware of Digital Wallets, But Few Use Them
- WARC- Digital wallets fail to attract users
- Marketing Land- Big Gap Between Awareness And Usage Of Digital Wallets
- Digital Transactions- Tokenization Plays the Central Role in Visa’s New Cloud Payment Suite
- Screenwerk- PayPal Most Used Digital Wallet, Apple Passbook Used Most Often
- Internet2go- Survey Reveals Most Common Reasons Consumers Use Merchant Apps
- Search Engine Land- SearchCap: Weird Google Quick Answers, Google Maps Ads & Luxury Paid Search Spend
- Lowcards.com- Big Gap between Awareness and Usage for Mobile Wallets
- Native Mobile.com- A Study on Digital Wallets as Consumers Carry Less Cash
- Host Merchant Services- Mobile Wallets and the Future of Payments
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