A growing educational software provider, needed to assess their brand’s visibility and reputation within the education sector. With increasing competition, they wanted to understand how their brand was perceived by decision-makers in K-12 and higher education institutions. They sought insights into their brand awareness, competitive positioning, and opportunities for growth in a saturated market.
Thrive Analytics designed a comprehensive brand awareness survey, targeting key decision-makers in the education sector, including school administrators, IT directors, and educators. The survey was structured to gather insights on brand recall, perceived value, and the competitive landscape. We also measured how the client compared against their main competitors in terms of product features, customer service, and overall brand perception. Through segmentation analysis, we identified specific regions and education levels where brand awareness was low, providing targeted recommendations for improvement.
The brand awareness survey revealed that the client had strong recognition among higher education institutions but lacked visibility in the K-12 segment. Armed with these insights, the company adjusted its marketing strategy, increasing focus on outreach to K-12 decision-makers through tailored content and partnerships. Within six months, EduTech Solutions saw a 15% increase in brand recognition in the K-12 market. The survey also highlighted competitive strengths and areas for product differentiation, helping the company refine its messaging for future campaigns.
