A mid-sized retailer, was struggling to achieve measurable ROI from their digital marketing efforts. Despite significant investments in various advertising platforms, the client lacked a clear strategy to target key demographics and felt overwhelmed by the fast-evolving digital landscape. They needed to refine their marketing strategy to better allocate their advertising spend and drive conversions.
Thrive Analytics conducted an in-depth audit of the client's current digital marketing initiatives, identifying gaps in their customer segmentation and ad targeting. We used our proprietary research to benchmark their industry performance, analyzing consumer behavior trends. We then crafted a customized digital marketing strategy focused on social media engagement and targeted advertising, with a special emphasis on optimizing their social commerce channels to better capture younger consumers.
With Thrive Analytics' data-driven strategy, the client saw a 25% increase in their digital conversion rate over a 6-month period. The client also gained valuable insights into consumer behavior, allowing them to shift resources toward high-performing channels and optimize their future campaigns. This resulted in a more efficient allocation of their marketing budget and a sustainable plan for future growth.
