A national media company wanted to strengthen its sales collateral with credible, data-driven insights to better attract advertisers. While the company’s sales team had strong relationships with potential advertisers, they needed persuasive data on local consumer trends and purchasing behaviors to differentiate their offerings in a competitive advertising market.
Thrive Analytics partnered with the client to integrate the Local Pulse Report’s syndicated research into their sales collateral. The Local Pulse Report™ provided valuable insights into consumer preferences, purchasing behaviors, and media consumption habits across different regions. By identifying relevant data points from the report, we helped the client tailor their sales presentations to address the specific interests of advertisers in industries such as retail, automotive, and consumer goods. Additionally, we created easy-to-understand infographics and summaries, making it simple for the sales team to incorporate the insights into their pitches.
With the data from the Local Pulse Report™, the client’s sales team was able to present advertisers with compelling, localized insights, enhancing the credibility and relevance of their sales collateral. As a result, the company saw a 20% increase in advertising commitments over the following quarter, with advertisers expressing confidence in the targeted, data-backed approach. They now consistently leverage the Local Pulse Report™ for ongoing sales support, giving their team a strong foundation of market insights for every campaign.
