A specialized aviation recruiting firm wanted to differentiate itself in the competitive hiring market by offering a new service: cultural assessments for aviation companies. They aimed to help clients identify cultural issues and ways to improve retention and team cohesion. The client needed guidance on developing a structured, scalable cultural assessment product to provide meaningful insights and add value to their services.
Thrive Analytics collaborated with the client to design a comprehensive cultural assessment product. We began by developing a detailed playbook, outlining the product’s objectives, target audience, and implementation steps. Next, we crafted a customizable questionnaire with questions designed to capture critical cultural dimensions relevant to aviation teams, such as communication style, teamwork preferences, and leadership expectations. To enhance usability, Thrive Analytics also created easy-to-use tools, including scoring templates and reporting formats, allowing the client to efficiently analyze responses and provide actionable insights to clients.
With the playbook, questionnaire, and tools provided by Thrive Analytics, the client successfully launched their cultural assessment product, quickly gaining interest from several aviation clients. The new service allowed them to broaden their offerings. Within the first six months, the client reported several new customers in the sales pipeline and a major project with one of the largest aviation companies in the US.
