The client, representing thousands of dental professionals, wanted to enhance their marketing materials to engage both current and potential members more effectively. They sought credible industry data to highlight trends, challenges, and emerging opportunities in the dental industry. Additionally, NDA wanted to include custom questions tailored to their members' specific interests, providing valuable, relevant insights that would support ongoing member engagement and recruitment efforts.
Thrive Analytics provided the client with access to our syndicated research, which covered key topics such as patient trends, technology adoption, and economic factors impacting the dental industry. We worked closely with the client to develop custom questions that addressed their members' unique interests, including new patient acquisition strategies and the adoption of digital tools in dental practices. The customized insights were then integrated into their marketing materials, such as newsletters, member outreach emails, and annual reports, making the client’s communications more data-driven and impactful.
With the syndicated research and customized insights, the client successfully revamped its marketing materials, delivering relevant, research-backed content to its members. This approach led to an increase in member engagement with marketing communications and attracted new members who valued the industry insights the client provided. Furthermore, the data-driven materials positioned the client as a thought leader in the dental field, strengthening its credibility and fostering trust with current and potential members.
