A rapidly growing consumer eyewear company, was preparing to launch a new line of premium eyewear and needed to ensure that the product features and pricing would resonate with their target market. They sought insights into customer preferences, potential price points, and competitive positioning in an increasingly saturated market. With ambitious growth plans, the company required data-backed recommendations to inform product development and pricing strategies.
Thrive Analytics partnered with the client to conduct a product research survey, targeting their core demographic of fashion-conscious consumers. The survey focused on gathering insights into preferred product features, materials, and styles. We also conducted a pricing analysis, benchmarking the clients’ new line against competitors and using conjoint analysis to identify optimal price points that balanced profitability with consumer willingness to pay. By analyzing consumer preferences and pricing sensitivity, we helped the company align its product offering with market expectations.
The product research survey revealed key preferences that helped the client refine their new eyewear line, including a stronger focus on eco-friendly materials and customizable options. Our pricing analysis identified a competitive price range that allowed the client to maintain their premium brand positioning while appealing to price-sensitive customers. The company successfully launched their new product line, which resulted in a higher-than-expected sales volume in the first quarter of launch. The insights from our research also enabled them to create a scalable pricing model for future product launches.
