Local Pulse Report™

The latest in small business trends.  

Program Details

The Local Pulse Report™ is a series of reports and insights generated from our ongoing survey of small and medium-sized businesses (SMBs). These studies, conducted at least twice a year, provide a comprehensive view of how SMBs are marketing their businesses, the technology they are using, their future expectations, what they want out of marketing service providers, and they explore the behaviors/trends that are influencing their decisions as business owners. Also, each wave provides Thrive Analytics’ clients with the ability to add customized questions to uncover real-time issues/trends relevant to their business needs.

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Get a comprehensive view of the local marketplace.

Small business outlooks

This program tracks how small business owners view the current and future business environment. Business owners provide their perspectives on the economy, their businesses’ challenges, investment opportunities, and the strategies they plan to employ.

Marketing Budgets

Get detailed budget information on over sixty different types of media tracked. Find out how small businesses allocate marketing dollars, where the growth opportunities are, how satisfied they are with providers, and why they select promotional channels.

Performance & Strategies

Learn about how marketing programs are performing for small businesses. The program tracks the critical metrics, identifies how SMBs monitor performance, highlights what tactics perform the best, and measures how often businesses track performance.

Technology Adoption

See what technology is being utilized by small businesses. The program tracks what technology businesses currently use to help operate their business. It identifies the benefits of new technology, why businesses don’t use it, where they plan to invest in the future and their satisfaction levels with the latest technology.

Sales Partnerships

Learn how small businesses want to work with marketing service providers. The program identifies what they want from service providers and explores the behaviors/trends influencing their decisions as business owners.

Future Impacts

See what business owners think will impact their business the most. The study tracks key technology, marketing, data, and sales trends that will impact the small business space in the next 2-3 years.


The Local Pulse Report™ has been providing insights to executives, senior leaders, and marketers for over ten years.

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Years of research
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SMBs surveyed annually

Tap into the benefits of having access to small business insights and trends.

Optimize your plans

Align your services with unmet market needs and forecast sales based on data trends and projections.

Target the right customers

Identify the groups that are most likely to generate a positive ROI.

Anticipate changes

Identify and understand future outcomes and target accordingly based on key attributes or behaviors.

Deliver higher profits

Utilize data driven insights to deliver higher returns.


We have a highly customized suite of deliverables to meet your budget needs. Subscribers can choose from basic packages that just include the reports to full-access that includes access to data tables, advisory reports, charts and infographics.

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