Thrive Analytics\’ 2025 Local Pulse Survey, involving 8,500 small businesses across the United States, has provided critical insights into how AI is being adopted and perceived in the small business sector. This report delineates the levels of familiarity with AI, the confidence in making AI-related decisions, the current status of AI implementation, and the specific business areas where AI is being applied. Based on the findings of the survey, five strategic recommendations aimed at accelerating AI adoption across the small business spectrum are provided.
This 10-page report includes 4 charts and the following sections:
At Thrive Analytics, we delve deep into the specific needs and challenges faced by small businesses to equip providers like you with the knowledge to build more effective, responsive business strategies. Our insights are crafted to ensure you can not only meet but exceed the expectations of your small business customers.
