The 2025 Local Pulse Report provides a comprehensive analysis of the current state and future outlook of small and medium-sized businesses (SMBs). Drawing on insights from over 8,500 interviews with business owners, the report covers a wide range of topics, including economic expectations, sales projections, employment trends, operational challenges, marketing strategies, and technology adoption. This report is essential for understanding the evolving landscape of SMBs and offers valuable guidance for service providers looking to support these businesses.
This report is over 100+ pages with 90+ charts. Each section is designed to provide a thorough understanding of the various aspects of operating a small business. This comprehensive approach ensures that you, as a vendor or service provider, are well-equipped to meet the needs of your small business customers effectively.
In this section, we highlight the economic and operational outlooks of businesses for 2025. This section offers a holistic view of the industry\’s health, covering economic, sales, staffing outlooks, business challenges, and financial strategies. This section serves as a barometer for the industry’s future landscape, helping businesses to strategically position themselves in a potentially volatile market. Here, we provide crucial insights into financial strategies and adaptability to changing market demands, which are vital for maintaining competitiveness and achieving long-term stability.
Charts Included (2024 vs. 2025):
In these sections, we uncover the allocation of marketing budgets, the usage of different marketing channels, and the strategic shifts in media spend. It offers a comprehensive view of current marketing effectiveness and future plans, guiding businesses on where to allocate their resources for maximum impact. These sections are essential for understanding how to align marketing strategies with industry trends and consumer preferences to drive growth and customer engagement.
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In this section, we explore the various areas of technology integration within the business sector, from budgeting to the benefits and reasons behind adopting new technologies. This section helps businesses understand the importance of technological advancements in improving operational efficiencies, enhancing customer service, and staying competitive in a digitally evolving landscape.
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In this section, we provide critical insights into the challenges and preferences of small businesses (SMBs) when it comes to digital media and sales interactions. This section highlights the importance of effective sales partnerships and the role they play in helping SMBs navigate the complexities of digital marketing and technology adoption.
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The AI Adoption section of the Local Pulse Report delves into the current trends, motivations, and challenges small businesses (SMBs) face when integrating AI-driven tools and solutions. This section highlights the growing interest in AI and its potential to transform various business functions, providing valuable insights for service providers looking to support SMBs in their AI journey.
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At Thrive Analytics, we delve deep into the specific needs and challenges faced by small businesses to equip providers like you with the knowledge to build more effective, responsive business strategies. Our insights are crafted to ensure you can not only meet but exceed the expectations of your small business customers.
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