B2B Research

Deepen Your Market Understanding and Strengthen Your Business Relationships

Strategic B2B Insights for Business Growth

Navigating the B2B landscape requires a deep understanding of industry dynamics, competitor strategies, and customer needs. Thrive Analytics\’ B2B Research services provide the critical insights your business needs to forge strong partnerships, optimize your market position, and drive sustainable growth.

Our B2B Research services are tailored to help you make informed decisions and enhance your strategic engagements in the business-to-business sector.

Market Sizing / Forecast

Estimates market size through custom economic modeling to identify the totality of the market.

Market Segmentation

Separates existing and potential customers into meaningful groups based on behavioral, attitudinal, demographic, and psychographic data.

GO-TO-MARKET STRATEGY

Go-to-market planning based on primary research ensures that your innovation hits the ground running when it reaches its market.

Competitive Analysis

Uncovers key characteristics of select competitors in a given market and identifies discernible strategies employed by competitors through a scan of secondary research or primary studies.

Trends Analysis

Identifies potential influencing factors and innovations on an organization’s sales, distribution channel(s), supply chain, and more revealing information on shifting market dynamics.

Benchmarking

Provides a way to measure your company’s success against other similar companies to discover if there is a gap in performance that can be closed by improving your performance.