The Thrive Local Discovery Trends™ program reveals how U.S. consumers are finding local businesses in today’s multi-platform world — from search engines and review sites to social media, apps, and AI-powered tools.
Built to help local media companies, platforms, agencies, and service providers understand where and how discovery happens, this annual report tracks digital behaviors, search triggers, platform usage, and the role of reputation in the decision-making journey.
It’s a must-have for companies supporting small business visibility, lead generation, and digital marketing performance.
Tracks what consumers search for, where they search, and how intent varies by device and category.
The program provides a comprehensive view of how shoppers use over 30 media types when looking for a local product or service. It also includes how often consumers view ads and the time they spend with media channels, and it provides their perspective on advertising.
This program monitors the technology adoption in US households and technology used during shopping. Whether using a mobile device to purchase a product or sharing your location with a friend, the program monitors the adoption of significant technology trends.
Assesses how ratings, review volume, and response rates affect consumer trust and decision-making.
Identifies what consumers do after finding a business — visit website, call, book, compare, or convert.
The Thrive Local Discovery Trends™ has been providing insights to executives, senior leaders, and marketers for over ten years.
Shoppers surveyed annually
Track real-world discovery behavior across search engines, apps, social platforms, and voice. Gain clarity on which platforms consumers actually use to search — from Google and Maps to TikTok and Yelp — and what prompts their searches.
Use data to improve visibility and trust at the exact moment of decision. Discover how ratings, reviews, platform placement, and responsiveness influence conversion — helping you fine-tune your local SEO, reputation, and engagement efforts.
Quantify what drives post-search actions — from calls to clicks to conversions. Measure which marketing and presence efforts result in real-world behaviors like visits, bookings, or purchases — and which channels matter most by category or audience.
Subscribers to the Thrive Local Discovery Trends™ program receive a comprehensive insight package designed to help platforms, agencies, and local marketing teams understand where and how consumers search for local businesses. All assets are delivered through the InsightsDataHub™ platform, making them easy to access, share, and activate across teams.
This program is built for organizations that help small businesses get found — from digital platforms and agencies to local service providers. Whether you’re optimizing local SEO, improving review performance, or tracking platform trends, this Monitor delivers the insights needed to guide media planning, platform development, and ROI storytelling.
