The Thrive Small Business Digital Readiness Index™ provides a unique, data-driven view of how prepared small businesses are to compete in today’s digital economy.
Built as a premium add-on to the Thrive SMB Pulse Monitor™, the Index benchmarks small business digital maturity across critical dimensions of marketing, commerce, customer engagement, and technology adoption.
It enables clients to prioritize high-readiness segments, identify market gaps, and target offerings to SMBs based on their digital sophistication and needs — moving beyond simple size or industry segmentation.
Measures whether a business has an active website, mobile optimization, online store capabilities, and digital payment integration.
Assesses the presence and use of CRM platforms, email marketing tools, analytics software, automation platforms, and customer engagement systems.
Evaluates social platform usage, content strategy maturity, customer interaction practices, and readiness for social commerce.
Tracks the use and acceptance of online payment tools, mobile wallets, invoicing platforms, and contactless payment solutions.
Identifies adoption of AI-powered tools (e.g., chatbots, generative AI, analytics), automation, and next-gen digital technologies across business operations.
The Thrive Small Business Digital Readiness Index™ has been providing insights to executives, senior leaders, and marketers for over two years.
SMBs surveyed annually.
Target SMBs based on readiness, capability, and investment intent — not just headcount or industry. The Index enables smarter segmentation using real indicators of digital behavior, allowing you to tailor messaging, offerings, and sales strategies to where each business is on its digital journey.
Focus on SMB segments that are most ready to adopt digital tools, AI, and advanced services. The Index helps identify segments with strong digital foundations and active adoption behavior — ideal for martech vendors, SaaS platforms, fintech providers, and agencies.
Monitor digital transformation across SMB segments, industries, and business sizes. With annual data and scoring, the Index allows you to benchmark change, spot emerging patterns, and measure the impact of your GTM and market development efforts year-over-year.
Subscribers to the Thrive Small Business Digital Readiness Index™ receive a comprehensive set of deliverables designed to benchmark and activate insights. These assets enable strategic planning, targeted marketing, and sales enablement efforts aligned to digital readiness.
This Index is used by organizations that need to target, segment, and support small businesses based on their digital maturity — not just size or industry. It enables product, marketing, and enablement teams to align their strategies with where SMBs are in their digital journey.
