The Thrive Immersive Technology Monitor™ delivers data-driven insights into how consumers and enterprises are adopting and engaging with immersive technologies — including virtual reality (VR), augmented reality (AR), mixed reality (MR), and spatial computing.
This annual syndicated program provides a comprehensive view of device usage, content preferences, commercial applications, and adoption barriers across consumer segments and industry verticals.
It helps technology providers, content platforms, retailers, agencies, and enterprise innovators understand where immersive tech is gaining traction, how expectations are evolving, and where new opportunities exist.
Tracks penetration and usage frequency of VR headsets, AR-enabled smartphones, MR wearables, and spatial computing devices.
Measures interest in and consumption of immersive content, including gaming, virtual events, education, entertainment, and branded experiences.
Evaluates the use of immersive technologies in industries such as retail, healthcare, manufacturing, education, and workplace collaboration.
Assesses trust, perceived value, interest, and long-term expectations for immersive experiences.
Identifies challenges such as high cost, hardware limitations, accessibility concerns, and lack of compelling content.
Projects demand for immersive tech, willingness to pay, and openness to new use cases in both consumer and enterprise contexts.
The Immersive Technology Monitor™ has been providing insights to executives, senior leaders, and marketers for over seven years.
VR/AR users surveyed annually
Gain a clear picture of where adoption is happening and where skepticism remains. Track real-world usage, content preferences, and sentiment across key demographics and industries to prioritize investments and market opportunities.
Build immersive experiences that match evolving user expectations. Use data on platform preferences, commercial use cases, and willingness to pay to refine development roadmaps and content planning.
Stay ahead of adoption curves and avoid wasted effort on low-readiness segments. Monitor year-over-year changes in device ownership, enterprise experimentation, and barriers to adoption — giving your team a competitive edge in a rapidly evolving category.
Subscribers to the Thrive Immersive Technology Monitor™ gain access to a comprehensive set of deliverables focused on tracking adoption of virtual, augmented, and mixed reality technologies. This includes an annual executive report highlighting device usage, content engagement trends, and enterprise applications across key sectors. Segmented data tables are provided by age group, use case, and industry, along with presentation-ready visuals and summary slides. Clients also receive access to analyst briefings, a trend webinar, and optional add-ons such as industry-specific spotlights or sentiment deep dives — all accessible through the InsightsDataHub™ platform.
This Monitor is built for companies operating at the intersection of immersive technology, content development, and business transformation. It’s used by product, strategy, and innovation teams looking to understand where immersive platforms are gaining traction, what consumers expect from XR experiences, and how industries are integrating spatial computing.
