The Thrive Voice & Conversational AI Monitor™ provides an in-depth look at the adoption and usage of voice-enabled technologies across U.S. consumers. It explores how people interact with smart speakers, mobile voice assistants, AI-powered chatbots, and in-app voice experiences — and what opportunities this creates for businesses and platforms.
With insights drawn from thousands of consumer responses, this annual program helps technology providers, content platforms, retailers, and marketers understand how voice and conversational AI are evolving in real-world usage.
Tracks ownership and usage of smart speakers, mobile voice assistants, in-car voice systems, and other connected devices.
Evaluates common use cases including search, music, reminders, home automation, customer support, and task automation.
Assesses the role of voice in product discovery, ordering, payments, and repeat purchases.
Measures trust in voice assistants, comfort levels, privacy concerns, and sentiment toward AI-powered interactions.
Forecasts likelihood to increase usage, openness to branded voice experiences, and emerging expectations.
The Thrive Voice & Conversational AI Monitor™ has been providing insights to executives, senior leaders, and marketers for over ten years.
Users surveyed annually
Understand how consumers and businesses are using voice-enabled technologies. Get data on adoption of smart speakers, in-app voice assistants, chatbots, and AI-powered tools — segmented by age, device, and use case.
Focus development and marketing on where demand is growing. Explore which voice interactions — from customer service to shopping and content discovery — are gaining traction and which remain underutilized.
Monitor sentiment, barriers, and readiness for new voice and conversational interfaces. Gain insight into user concerns (e.g., privacy, accuracy), interest in AI integration, and openness to interacting with brands via voice.
Subscribers to the Thrive Voice & Conversational AI Monitor™ receive a complete package of insights and tools to track voice-enabled technology adoption and conversational AI trends. Optional add-ons include deeper vertical or generational cuts, supporting more tailored analysis.
The Thrive Voice & Conversational AI Monitor™ is ideal for organizations developing or enabling voice-based and AI-driven customer experiences. Whether you’re building smart assistant platforms, managing branded voice interactions, or exploring conversational commerce, this Monitor provides the behavioral insight needed to align your strategy with real consumer adoption patterns.
