Level of Pre-Purchase Online Review Activity by Average Spend and by Category
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Information that influences purchase decisions
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Sites Adults Have Left Ratings & Reviews on Over the Past 12 Months
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Type of Facebook Pages Used For Online Reviews
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The “Go-To” or Favorite Site for Online Ratings & Reviews
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Most Common Reasons Adults Leave Online Ratings or Reviews
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Minimum number of stars needed to consider a business
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Frequency Adults View Online Reviews Prior To a Purchase
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Frequency Adults View Facebook Reviews While Shopping
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Adults that would consider a business with no reviews
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Frequency Adults Leave Online Ratings or Write Reviews
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