Syndicated Research

Data-driven insights to keep you informed and ahead of industry trends.

Program Details

Our syndicated research programs are designed to provide clients with actionable insights to improve their sales, refine their approach to the marketplace, adjust product or service offerings, or help their salesforce better understand the dynamics of different business segments.

Results are available to our advisory service members through the Insights Datahub™.

We do offer subscriptions to the cross-tabbed results through our data services.

Programs

Voice & AI Monitor™

Tracks consumer adoption, sentiment, and use cases for voice-enabled technologies — including smart speakers, mobile assistants, and AI-powered chatbots — to help brands and platforms shape their voice commerce, content, and customer engagement strategies.

Immersive Tech Monitor™

Tracks consumer and enterprise adoption of virtual, augmented, and mixed reality technologies — including usage trends, content preferences, commercial applications, and adoption barriers — to support product, platform, and go-to-market strategies.

Local Discovery Trends™

Tracks how consumers search for, evaluate, and choose local businesses — across search engines, review platforms, voice, and social — to help marketers and platforms optimize local presence, reputation, and lead generation.

Thrive SMB Pulse Monitor™

Tracks U.S. small business sentiment, marketing behaviors, technology adoption, and digital readiness — with deep segmentation by industry, business size, and our proprietary SMB GrowthPaths™ model.

SMB Digital Readiness Index™

Benchmarks SMB digital maturity across key areas — helping clients prioritize growth segments, personalize go-to-market strategies, and track readiness trends over time.

Tap into the benefits of syndicated research.

Informed Decision-Making

Research provides critical data and insights that empower businesses to make well-informed decisions, reducing risks and enhancing strategic planning.

Competitive Advantage

By understanding market trends, customer behaviors, and competitive dynamics, research helps companies stay ahead of the curve and effectively differentiate themselves in the marketplace.

Increased Customer Satisfaction

Targeted research identifies customer needs and preferences, allowing businesses to tailor their products, services, and interactions to improve customer satisfaction and loyalty.